1% For The Planet - 2012 donation
At the beginning of 2012 Ourea Ltd, which owns the Dragon’s Back Race™, the Great Lakeland 3Day™ and Marmot Dark Mountains™ joined 1% For The Planet movement.
1% for the Planet inspires members of the business community to contribute 1% of sales to environmental groups around the world. 1% for the Planet state that, “It’s about businesses recognizing that industry and ecology are inherently connected. It’s about realizing the positive effects of connecting businesses, consumers and nonprofits through philanthropy. And it’s about understanding that the true cost of doing business can be mitigated by a simple pledge to the planet”. If you would like to find out more please visit the 1% for the Planet website.